First-cheque deck
For when you have a deck of clarity but no metrics yet. Maximises team + insight + market, minimises everything you can't prove.
Discuss this template: First-cheque deckResources / Pitch deck templates
Make your investment case clear.
Start with the questions your investor needs answered. Choose a structure for your stage, adapt it to your sector, and support the narrative with evidence.
By stageA different conversation
Pre-seed / 10 slides Seed / 12 slides Series A / 16 slides Series B / 18 slides
A different conversation
at every stage.
Seed deck
Earliest traction is here — first 10 customers, early ARR, design partners. The 'why now' slide does the heaviest lifting.
Discuss this template: Seed deckSeries A deck
Repeatable acquisition + unit economics + team scaling. The deck shifts from 'why this could work' to 'why this is working.'
Discuss this template: Series A deckGrowth deck
Quarterly cohorts, NDR, payback period, channel mix. Heavy on financial detail; light on origin story.
Discuss this template: Growth deckThe narrativeEleven questions.
Eleven questions.
One coherent story.
01
Title
Company name, one-line pitch, your name + role + email
02
Problem
Framed how the customer would describe it
03
Solution
What you've built — concrete, not abstract
04
Why now
What's true today that wasn't 5 years ago?
05
Market
TAM bottom-up; show the math
06
Product
Screenshots > diagrams
07
Traction
Strongest proof first
08
Business model
How you make money — pricing, ACV, gross margin
09
Competition
Honest landscape; what's your wedge
10
Team
Why this team wins
11
Ask
How much, what it gets you, what's next
Sector context
Bring the right evidence.
B2B SaaS
ARR growth, NDR, payback, ACV ladder
Fintech
Unit economics, regulatory posture, take-rate
Climate / Energy
LCOE, deployment pipeline, policy tailwinds
Healthtech
Reimbursement, clinical evidence, regulatory path
Marketplaces
Liquidity, take-rate, supply / demand balance
Consumer
Cohort retention, CAC payback, brand metrics
Dev tools
Adoption funnel, free-to-paid, GTM motion
AI / ML
Defensibility, data flywheel, inference economics